Allow me to introduce myself, my name is Dave Dixon, and I am an adult performer and the proud owner of the SlutWorks producer channel on ManyVids. I am also the founder of a marketing agency that specializes in adult entertainment called Arm Candy Creative.
When I first started my channel back in February of 2018, I found it difficult to gain traction beyond the initial push you get from MV after starting a new channel, but through a lot of trial and error, I eventually found what works best for me. Now this doesn’t mean what worked for me will work for you, but there are a few basic strategies that if implemented correctly, should help you to earn consistently on the platform.
1. Set Yourself Up for Success
Before launching your channel, make sure to have everything you need to hit the ground running.
At the very least you should have:
Another thing you should consider doing right out of the gate is anything that adds points to your MV Score, such as adding store items. This directly affects your rank. The more activity you have on your channel, the higher you rank, and as a result, the higher your channel will appear on the site, which translates into more traffic and more users clicking on your stuff, which turns into more points on your score. It’s a vicious cycle. Practically everything adds points to your score, from auto-Tweets to vid views. Some actions, however, are weighted more, for example, sales and reviews, generate more points than say hearts on a vid.
2. Don’t Sell Yourself Short
The biggest mistake I made when I started my channel was undervaluing my content. I figured that if I made my prices lower to stay competitive, that I would move more content. The truth is customers who see lower rates tend to perceive your content as lower quality. The second I raised my prices to be in line with other similar content on ManyVids, I immediately saw an increase in sales. A good rule of thumb is to charge $1 per minute of vid.
3. If You Build it, They Will Cum
Now there are two schools of thought on this one. On the one hand, keeping track of what’s trending is a great way to know what type of content customers are buying, so producing vids that fall within these top-selling categories are likely to gain traction and generate sales for you. However, you will be competing with a lot of people producing the same type of vids, and that might not even be the kind of stuff you’re into, so in the end, you’re likely to lose the motivation to keep going down that road. On the other hand, if you make the kind of content you like to make, it might take longer to build a following and get sales, but eventually your audience will find you, because chances are, if you like it, there’s someone else out there who loves it too and is willing to pay you for it. So just stay true to yourself and be patient. Eventually, something will hit, and the sparks will fly.
4. Trade it to Make it
Let’s face it, making good quality content can be very costly and time-consuming and if you’re new, it can be confusing, especially if you don’t know your way around that super expensive camera and lighting equipment you just invested in, or have yet to invest in for those shooting on your smartphones, which is perfectly cool to do when you’re just starting out. That’s why working with already established MV Stars is a great way to learn the ropes, produce cost-effective content, and gain exposure by leveraging their pre-established following (Retweet each other's shit).
There are several ways to approach trade content, I consider a pure trade to be clip for clip. I shoot a clip for you, and you shoot a clip for me. This way everyone gets what they want, and no one is competing against each other by selling the same clip. Now sometimes that’s not feasible, for example when doing trade shoots at shows, models are often booked solid and pressed for time, in this case, we usually agree on a clip that works for both of us, and we share the raw footage so that we can both edit a different cut. Although it’s the same content, the final result is slightly different.
With that being said, it took me nearly four years of attending shows like AVN and networking with other talent to gain enough credibility before they were comfortable enough to do trade shoots with me. The key to successful trade shoots with other performers is to always keep it professional. Show up on time, show up tested and with proper paperwork, and don’t cross that line (you know what I mean).
5. Shit Everywhere
There is literally a limitless number of places that you can market yourself. The obvious ones are social media like Twitter, Instagram, and Snapchat. If you’re not already on there, you should be. Beyond that, there are multiple adult pin sites and photo sharing sites like sex.com, that you can post your watermarked content on. Whether you are posting pics or gifs, these sites get a lot of traffic, and with consistent posting, you should see that traffic start to pour in. Other things you can do to market yourself include starting a YouTube channel, starting a podcast, going to trade shows, following other MV Stars and commenting on their posts. Karma is a beautiful thing. Spread the love, and it will come back to you.
More Quick Tips for Success
If you have any questions or have any other marketing tips to contribute, please feel free to leave them in the comments below.