THE INDUSTRY

Marketing Tips for New MV Stars

Learn to rule the industry

Dec 22 106 comments 2,587

Allow me to introduce myself, my name is Dave Dixon, and I am an adult performer and the proud owner of the SlutWorks producer channel on ManyVids. I am also the founder of a marketing agency that specializes in adult entertainment called Arm Candy Creative.

When I first started my channel back in February of 2018, I found it difficult to gain traction beyond the initial push you get from MV after starting a new channel, but through a lot of trial and error, I eventually found what works best for me. Now this doesn’t mean what worked for me will work for you, but there are a few basic strategies that if implemented correctly, should help you to earn consistently on the platform.

1. Set Yourself Up for Success

Before launching your channel, make sure to have everything you need to hit the ground running.

At the very least you should have:

  • 7-10 vids ready for upload.
  • A solid profile image that will be your main point of attraction.
  • Some pics that pertain to your vids, for uploading on the platform as well as social media,
  • You should have your social media channels on point, primarily Twitter so that you can connect it to MV
  • Most importantly, all your paperwork should be in order, including 2257 compliance forms and model releases for everyone who appears in your vids.

Another thing you should consider doing right out of the gate is anything that adds points to your MV Score, such as adding store items. This directly affects your rank. The more activity you have on your channel, the higher you rank, and as a result, the higher your channel will appear on the site, which translates into more traffic and more users clicking on your stuff, which turns into more points on your score. It’s a vicious cycle. Practically everything adds points to your score, from auto-Tweets to vid views. Some actions, however, are weighted more, for example, sales and reviews, generate more points than say hearts on a vid.

2. Don’t Sell Yourself Short

The biggest mistake I made when I started my channel was undervaluing my content. I figured that if I made my prices lower to stay competitive, that I would move more content. The truth is customers who see lower rates tend to perceive your content as lower quality. The second I raised my prices to be in line with other similar content on ManyVids, I immediately saw an increase in sales. A good rule of thumb is to charge $1 per minute of vid.

3. If You Build it, They Will Cum

Now there are two schools of thought on this one. On the one hand, keeping track of what’s trending is a great way to know what type of content customers are buying, so producing vids that fall within these top-selling categories are likely to gain traction and generate sales for you. However, you will be competing with a lot of people producing the same type of vids, and that might not even be the kind of stuff you’re into, so in the end, you’re likely to lose the motivation to keep going down that road. On the other hand, if you make the kind of content you like to make, it might take longer to build a following and get sales, but eventually your audience will find you, because chances are, if you like it, there’s someone else out there who loves it too and is willing to pay you for it. So just stay true to yourself and be patient. Eventually, something will hit, and the sparks will fly.

4. Trade it to Make it

Let’s face it, making good quality content can be very costly and time-consuming and if you’re new, it can be confusing, especially if you don’t know your way around that super expensive camera and lighting equipment you just invested in, or have yet to invest in for those shooting on your smartphones, which is perfectly cool to do when you’re just starting out. That’s why working with already established MV Stars is a great way to learn the ropes, produce cost-effective content, and gain exposure by leveraging their pre-established following (Retweet each other's shit).

There are several ways to approach trade content, I consider a pure trade to be clip for clip. I shoot a clip for you, and you shoot a clip for me. This way everyone gets what they want, and no one is competing against each other by selling the same clip. Now sometimes that’s not feasible, for example when doing trade shoots at shows, models are often booked solid and pressed for time, in this case, we usually agree on a clip that works for both of us, and we share the raw footage so that we can both edit a different cut. Although it’s the same content, the final result is slightly different.

With that being said, it took me nearly four years of attending shows like AVN and networking with other talent to gain enough credibility before they were comfortable enough to do trade shoots with me. The key to successful trade shoots with other performers is to always keep it professional. Show up on time, show up tested and with proper paperwork, and don’t cross that line (you know what I mean).

5. Shit Everywhere

There is literally a limitless number of places that you can market yourself. The obvious ones are social media like Twitter, Instagram, and Snapchat. If you’re not already on there, you should be. Beyond that, there are multiple adult pin sites and photo sharing sites like sex.com, that you can post your watermarked content on. Whether you are posting pics or gifs, these sites get a lot of traffic, and with consistent posting, you should see that traffic start to pour in. Other things you can do to market yourself include starting a YouTube channel, starting a podcast, going to trade shows, following other MV Stars and commenting on their posts. Karma is a beautiful thing. Spread the love, and it will come back to you.

More Quick Tips for Success

  • Send flyers for new uploads.
  • Send discount codes to your best customers.
  • Monitor stats daily. Pay close attention to profile traffic and vid views.
  • Try to correlate traffic spikes and sales with marketing efforts to know what’s working
  • Provide outstanding customer service.
  • I answer every message I receive, and I leave a comment on every user’s wall who followed me or made a purchase. I try to do this daily, usually first thing when I wake up in the morning. Make it part of your routine.
  • Try uploading on different days and times until you determine what gains the most traction.
  • It’s often hit or miss, but uploading on a Friday or Saturday night usually works best for me. People tend to watch more porn on nights and weekends. Sunday is the peak day for porn consumption.
  • Choose enticing thumbnails and create captivating trailers. This is what sells your content.

If you have any questions or have any other marketing tips to contribute, please feel free to leave them in the comments below.

SlutWorks

💋awesome!!

Oh my gosh! HOW GOOD is this article?!? 😍😍😍

Thank you so much!! <3<3

Thank you for this information. I am brand new to this and it is EXTREMELY helpful! I plan to look into your marketing agency.

Glad you found it helpful!

This is amazing information thank you

Great information and thank you for sharing.

Gracias, algun foro gratuito para darle publicidad a mis videos?

I’ve read this a few times now. I’m definitely gonna reccomend this to my sex worker group chats.

Thank you so much! I hope this reaches as many SW's as possible :)

Rumi_Bloom
Rumi_Bloom deleted Dec 27

My question would be how to gain a following without big social media influence.I just can't handle the toxic environment that is social media as a sex worker... I had a twitter, but not a single follower on it that gave a shit. I had to delete it eventually cause a lot of hate started to flow my way and it just got to be draining to the point I nearly quit entirely. I feel like it's a disadvantage though, and I'd like to know if there are other ways besides Twitter and other big media like that to promote myself better.

Sadly, no matter where you go these days, there's always gonna be people that try to bring you down. My advice would be to not give up on social media and sign up for a new Twitter, post what makes you happy and don't be afraid to hit that block button! Build a wall of positivity around yourself by interacting with other positive people on social media. Try to find communities of sex workers on social media that you can be a part of, make valuable contributions to the conversation and you will find your home on social media. Aside from that, you should be uploading content to tube sites as a way to get your name out there and grow your audience. In summary, my advice is to grow thinker skin, surround yourself with positivity and upload content to free sites with lots of traffic.

this is awesome! super helpful :)

Thank you <3

Very useful information. Thank you for sharing them!

A lot of this is some really great information! I started with kik sessions over 3 years ago and have just started getting into clip sites more, this is a helpful guide with some things I already knew and a lot I did not. :A

Thanks for sharing your story! ^.^

this was incredible to read...new to the sex world...just wanted to know how to connect more with the British people in the industry, any ideas, thanks in advance.

There are a few industry shows that happen in Europe in the Fall which might be good for networking with folks from the UK. Check out XBIZ Berlin or Webmaster Access which takes place in Amsterdam. Good luck!

thank you

This is wonderful, thank you ❤️

Thank you for saying so!! ^.^

Thank u so so much!!^.^

Thank you <3

Thank you good advice x

I appreciate this advice so much!

Thanks, I appreciate the feedback!

Awesome help!!

Great read appreciate all your advice!

Thank you!!

thank you !!! :)

🙏💖

any advice on one human running ALL OF THIS AT ONCE and staying successful? the fact that i have to do 23876236 things means I'm burnt out for 3 out of 4 weeks a month.

Progress not perfection. Set a goal and do one thing every day towards achieving that goal. At the end of each day, reflect on the progress you’ve made.

my_story Dec 24

Thanks for advices ;)) will do our best ;))

oppaibby Dec 24

So many good things to remember omg

Fantastic! Thanks for sharing.. x

Thanks for reading ^.^<3

Thank you for sharing!We hit a plateau and are looking for new marketing ideas. Great timing for blog!

I would love to hear how some of these techniques worked for you after you try them out. Feel free to DM me  results. Also, don't forget to follow us on social media for more awesome tips!

https://www.instagram.com/acc_fam/
https://twitter.com/acc_fam

Ava Luna Dec 24

Great tips!! Weather your just starting out or been doing it for some time these definitely work for everyone.

Very true, thanks for sharing Ava!!

Awesome tips!! Thank you. I’m new and omg!! It’s hard to grow :`(

Stay focused on your goals, you're doing an awesome job!!

Amazing tips, Love! Great read! Thank you!

Thanks for the love :x

Awesome tips! Thanks 🙏🏾!!❤️

Great tips! thanks :)

Thank you for reading!!

There was that brief moment of being discouraged about my traffic here being very new but then I came across this. Great post!!!

I still get discouraged sometimes. Especially when I try something new that I think is genius and it blows up in my face, yeah... But as long I learned something, I'm making progress you know?

Cattie Dec 23

Awesome advice! Thanks for sharing  ^___^

Thanks Cattie!!

Very good tips! Thank you. Happy holidays ❤

Happy holidays to you too!!

Exactly what I needed to hear! Thank you for the knowledge! <3

Thanks for taking the time to read my post<3

Polyamorous Princess
Polyamorous Princess deleted Dec 23

Thank you so much for writing this article, its great to know what has worked for you! I'm definitely going to do more to make the most of snapchat, I haven't figured out how to really use it yet lol!

So glad you enjoyed it!! You can build a pretty large following on Snapchat just by posting consistently. Then drive those followers to ManyVids by giving them an exclusive offer or discount. Promote the "Snapchat followers only" offer to your Twitter and Instagram followers to continue building your Snapchat audience.

Polyamorous Princess
Polyamorous Princess deleted Dec 24

Awesome! Thank you for the ideas! 😁❤

Haubgirl Dec 23

Really awesome tips! Every MV Girl should read this

Thank you so much for the tips!

Nice article! It took me awhile to learn some of these things starting out

Thank you <3

Great article and solid tips - thank you! Jessie xxx<3

Thanks Jessie <3^.^

Great Tips!!

romanticbrat
romanticbrat deleted Dec 23

this is honestly so helpful!

Thank you for saying that! It's good to know people are getting something out of this <3^.^

This is exactly what I needed to hear! Thanks so much 😁

You guys are so sweet!!

We appreciate your guidance 😊

ArtBae Dec 23

Just what I needed!

Allyana Dec 23

This was very helpful, thank you!

Thanks for reading! I'm so glad you enjoyed it <3

SummerSpank
SummerSpank deleted Dec 23

These are great tips even for those who aren’t new comers! Thanks for sharing!

This is true, anyone can use these tips <3

Loveeeedddd

super awesome post!:A

Thanks Aspen!! <3<3

Thanks for sharing your wisdom and experiences.

Thank you for taking the time to read the article <3

Thank you! Every little bit of info helps

My pleasure, I'm glad you enjoyed it!!

All of this is exactly what has been working for me too. I didn’t realize posting at peak times is a thing so that’s new to learn. Thanks!

It's not just about figuring out HOW people consumer pornography, it's also about WHEN :)

A great blog with some neat tips, thank you!

Wonderful tips!

Thank you <3

RinaLo Dec 22

This is a great post! It certainly helps me learn as marketing can be so difficult! That said, I look forward to meeting people at AVN this coming year! :)

I will be attending AVN this year. Feel free to DM me if you'd like to meet up. <3

Thanks for the tips! :x:x

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