You're so obsessed with me, it's beyond addiction, it's your new religion, you're basically in a cult. As a good cult member I'm going to give you instructions on how to dedicate your life to me even more fully. Think you're obsessed with me now? I'm going to make you build your whole lifestyle around me. Got friends who don't approve? Cut them out of your life and don't talk to them. Got a social life? Tell everyone you're busy and stay home and WORSHIP instead. Your devotion is it's own reward