This is a long-form essay-style video built from almost 16 years of experience as a content creator — the things I wish I knew earlier, and the principles that stayed true no matter the platform, niche, or trend cycle. Whether you’re just starting out or you’ve been creating for years, the same rules apply. In this video, I talk about: Letting go of fear and embracing the cringe Deciding your boundaries early Understanding platforms and what they actually offer you Finding your why (it matters more than your niche) Taking care of your mental health Remembering: you are your own boss Working on yourself to become interesting Getting out there and promoting yourself Why it gets boring — and why that’s the key Planning, tracking, and evaluating what works and what doesn’t This isn’t a hype video. It’s not “post every day and manifest success.” It’s about systems, self-awareness, consistency, and longevity. No matter what you create — education, lifestyle, fitness, art, adult, vlogs, essays — the same foundations apply. Platforms change. Algorithms change. Principles don’t. If you’re serious about creating for the long run, this one’s for you.