The camera starts on Bliss' face as he talks about how horrible Brad's site is. Bliss backs away from the camera to reveal Brad Borrelli bound, gagged and barefoot on the floor. Mr. Bliss has decided to take over Brad's website and his gigolo business for himself. Mr. Bliss walks over to Brad and proceeds to talk smack about how Brad runs his business, how Brad runs his site, how Mr. Bliss could (and will) take all of Brad's fans. Bliss proceeds to flex and make fun of Brad's physique. He then tickles Brad's feet and makes fun of how ticklish Brad is, and how a "real man" wouldn't be so ticklish on his feet. Bliss pours honey on Brad's face and hair, gives him wet willies, ruffles his hair and makes fun of him. At the end of the video Mr. Bliss takes a marker and writes "Under New Management" on the bottom of Brad's feet. Signaling that he's taken control of Brad's entire business.